I'm a huge believer in email marketing. So over the years I've created dozens of things to offer visitors in the hope they'll enter their email address.

• Whitepapers
• Webinars
• Discounts
• Exclusive info

That list could go on and on.

What if...

But I'd never considered the idea that, perhaps, people are just...busy. That the message was right, but the timing wasn't. That I was asking them to give my product a few minutes of thought but, in that moment, they only had a few seconds.

In other words, maybe the right call to action wasn't "buy now" but rather "remind me about this when I have the time."

So a little while ago, I tried it.

This little bar appeared on the bottom of the browser window once someone has a scrolled about halfway down the Snapshot homepage.

All it says, in not so many words, is:

"Look, I know your busy, but you also might be intrigued by what your seeing. Go ahead and get back to what you were doing and let us remind you about this page in a few hours when your schedule frees up so you can give it a bit more thought."

It was something I started to see over and over in my own behavior. That, if given a chance to be reminded not by random retargeting banners, but by an email at a specific time I chose, that would be genuinely helpful.

Results

With that theory in mind, I wasn't too surprised to see the conversion rate for even my most generic traffic sit at right around 5%. When I got a spike of high quality traffic, it spiked upward to just over 15%.

And, even more, the open rate on reminder emails is nearly 75%.

We've wrapped up the initial experiment but given the results you'd better believe it something I'll be testing again (probably on Hemlock next time where it's less of an in-the-moment purchase decision). Excited to see where this goes from here.